Pricing Nature Reduces Monetary Support for Conservation

Great work by my former student, and now assistant professor Sandra Goff shows that people will contribute LESS to conserving nature if they are told that nature has a price.

Implication: Don’t put a price tag on natural systems that need protection. Sandra is now an assistant professor at Skidmore College in New York.

About Tim Waring

I study the role of cooperation and culture in environmental sustainability, at the University of Maine.
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